To celebrate the upcoming Hari Raya season, H&M will launch a delightful new range called the H&M LTD Collection, focuses on modern and elegant spring summer pieces such as long, floaty dresses and layered sets in cool, breezy fabrics for style-conscious women, along with adorable “mini-me” dresses and accessories for children.
With the launch of this first-ever Raya collection, the brand is working with Malaysian celebrity and fashion icon, Scha Alyahya who will be the face of the Raya campaign featuring looks from both the LTD and Summer collections.
“The pieces from the LTD Collection are very chic and can be dressed up or down – pair them with the right accessories and it can be worn to any occasion during this festive period. I cannot wait to share some of my favorite picks from the collection with my fans!” says Scha.
The specially curated looks will focus on modern and elegant summer pieces in a vivid range of bright accents and harmonious hues, perfect for every fashionista. Charming lilac pink set against summery whites and deep blues while leafy green and spicy yellows reign alongside shimmery gold and silver.
Raya Picks by Scha Alyahya for H&M will be available in-stores from 24 May. The LTD Collection will be exclusively available at H&M Lot 10 & H&M 1 Utama while the Summer Collection will be available in all H&M stores.
