For the 85-year celebration of Jaeger-LeCoultre Reverso model, the Swiss Maison is focusing on the individuality in the Atelier Reverso Concept. The history of the Reverso watch is extremely rich. The first cases were all based on the Golden Mean, the celebrated proportion that can often be seen where nature acts as its own spectacular architect.
The brand-new Jaeger-LeCoultre Atelier Reverso watch is a watch from a Maison that keeps reinterpreting its image while always connecting with its history. Photographed by Mierswa-Kluska from Jaeger-LeCoultre, worked alongside with the Art Director, Peter Ehrlin and the Creative Director/ Producer, Anders Modig, each of the five images has an unquestionable hero or heroine.
Starry Night
Watch: men’s Reverso Classic Large Duo model with a blue aventurine dial in a pink gold
case on a dark blue leather strap
Middle layer: Finely detailed ice crystals settling on a glass window
Background: Texture of large ice cracks
This men’s watch is mounted against the frosty, shimmering sparkle of the aventurine dial. Aventurine has been imbued with celestial properties throughout history, and as we all know, the foundation of watchmaking is all about astronomy.
Wood Be Good
Watch: men’s Reverso Classic Large Duo model with a burgundy lacquer dial decorated with
a guilloche clous-de-Paris pattern in a steel case on a burgundy leather strap
Middle layer: Wood section texture
Background: Marble
The rich texture of year rings is a beautiful circular document of time that nicely accompanies this stylish men’s watch.
Don’t Leaf Me
Watch: ladies’ Reverso Classic Duetto model with a grey obsidian dial in a pink gold case
with diamonds on a grey leather strap
Middle layer: Autumn leaf
Background: Grey stone
The leaf evokes the changing of the seasons, and together with the grey stone, the golden case and shimmering diamonds push the riches of autumn glamour.
Feeling Blue
Watch: ladies’ Reverso Classic Duetto model a blue ivy dial in a steel case with diamonds on
a steel bracelet
Middle layer: Dandelion close-up
Background: Marble
The dandelion represents nature’s cycle and also reminds us of our childhood, when we would blow the seeds into the wind.
Shell Shocked
Watch: ladies’ Reverso Classic Duetto model with a red ivy dial in a stainless steel case with
a diamond bezel
Middle layer: Fibonacci pattern in a seashell
Background: Ruby crystal
A fossilised shell shaped over eons of time becomes a sharp companion to this statement in red.
