Global icons Rosé and Dua Lipa are taking the wheel and rewriting the rules in the new PUMA campaign for its iconic Speedcat sneaker. This electrifying collaboration celebrates freedom, power, and the thrill of unapologetic self-expression.
Bathed in the golden hues of the desert sun, Rosé exudes effortless elegance in the sleek “Black” Speedcat, paired with a silver racing jacket. Her journey unfolds against a breathtaking backdrop of endless highways and distant mountains, each turn a testament to the exhilarating spirit of exploration.
As the sun dips below the horizon, Dua Lipa ignites the night in the classic “Red” Speedcat and head-to-toe PUMA racing gear. Her fiery escape through the vast desert landscape is a celebration of breaking boundaries and embracing spontaneity. Every twist and turn becomes a fearless statement of individuality, culminating in a well-deserved pit stop at a retro roadside motel.
Together, Rosé and Dua Lipa redefine the legacy of the PUMA Speedcat. This iconic silhouette, originally launched 25 years ago, has been reintroduced to a new generation of trendsetters. The Speedcat’s performance racing inspiration has been reimagined through exclusive collaborations and limited-edition releases, ensuring it remains ever-evolving and effortlessly cool.
The PUMA Speedcat kicks off its next chapter on December 13th, 2024, with the release of the classic “Red” and “Black” alongside a brand new “Pink Blush” version. Available at PUMA.com, PUMA stores, and selected retailers for RM549, the Speedcat is ready to fuel your next adventure – whatever it may be.
