Sacoor Brothers, the renowned Portuguese fashion brand, recently launched its latest boutique concept in IOI City Mall, Putrajaya. Inspired by its groundbreaking Dubai store, the new outlet offers a modern and elegant shopping experience. The opening ceremony, officiated by Sacoor Group’s CEO of Southeast Asia, Hugo Carriço, and IOI City Mall’s Head of Retail, Chris Chong, welcomed guests who enjoyed browsing the beautifully crafted range of well-cut suits and elegant dresses, accompanied by the melodious tunes of violinist Brace Soon.
Hugo Carriço explained that the new concept is part of Sacoor Brothers’ dedicated expansion plan in Southeast Asia, aiming to continuously innovate while staying true to their commitment to high-quality service. The store’s design reflects this philosophy, featuring premium menswear and womenswear, personalised in-house tailoring, and a coffee counter, aiming to inspire and delight customers.
The new space showcases contemporary luxury with a neutral color palette, complemented by wooden furniture and vibrant foliage accents. LED lights illuminate the clothing shelves, and Portuguese artwork adorns the walls, paying homage to the brand’s heritage.
Remaining true to its brand DNA, Sacoor Brothers’ new outlet offers professional in-store alteration services, ensuring customers receive perfectly fitted garments within two days. The store occupies 2,325 square feet at IOI City Mall in Putrajaya, providing an exceptional shopping experience for visitors.
Location: Lot G-203, Ground Floor, East Wing of IOI City Mall in Putrajaya
Read also: Sacoor Blue Unveils First Southeast Asia Flagship Store in Malaysia
