The fully integrated Italian eyewear creator, Safilo Group, and the Brazilian leading footwear and apparel company, Alpargatas, entered into a new global havaianas eyewear license agreement up to 2021 and renewable upon mutual agreement.
Under the licensing agreement, Safilo will design, develop, manufacture the new havaianas eyewear collection and distribute the collection across the world through its extensive distribution network, starting from the second half of 2016.
According to CEO of Safilo Group, Luisa Delgado, the unique vibrant Brazilian personality of havaianas with its iconic creative simplicity has inspired them to create this innovative cool eyewear collection.
Global Director for havaianas, Carla Schmitzberger, said they choose Safilo as their strategic eyewear partner due to their best offering in class capabilities, product design leadership, longstanding know-how, focus on quality, innovation and proven high quality distribution.
