The H&M Conscious Exclusive 2017 collection, an elevated high fashion collection created using sustainable materials and fabrics, including the pioneering sustainable material BIONIC® – recycled polyester made from plastic shoreline waste.
Here are snaps on what went down during the shopping preview yesterday.
New to this year’s Conscious Exclusive is menswear (only available online) and a kid’s line.
“Conscious Exclusive is a chance to dream and create pieces that are both edgy and beautiful. It’s great to be able to show just what is possible with sustainable materials like we have done with the delicate plissé dress made of BIONIC®“, says Ann-Sofie Johansson, Creative Advisor at H&M.
The H&M Conscious Exclusive 2017 collection is available in around 160 stores worldwide, and online, from today onwards.
For more information, please visit about.hm.com/sustainability.
Read also: H&M’s New Conscious Exclusive Collection Is Made With Recycled Shoreline Waste
