Selena Gomez had made a special appearance at Coach’s flagship store in New York City to celebrate the launch of the Coach x Selena Gomez collection. Selena Gomez who wore a custom Coach 1941 Embroidered Varsity Souvenir Jacket paired with Coach 1941 Zip Pocket Leather Pants, was joined by Coach Creative Director Stuart Vevers, Coach brand CEO Joshua Schulman and Coach brand CMO Carlos Becil to welcome fans, customers and sweepstakes winners.
Fans, many of whom were carrying items from the limited-edition collection, received the opportunity to take a photo with Gomez, as well as gift bags complete with a Coach cookie, lookbook and Coach x Selena Gomez collection poster. As fans exited Coach House, they were invited to experience the full Coach x Selena Gomez collection in an immersive and experiential Coach customized party bus with a live DJ.
The Coach x Selena Gomez collection is available in Coach stores globally, and includes the Selena Grace bag, available in three exclusive colors: Selena Black Cherry, Selena White and Selena Red. The collection also includes bag charms, wallets and the Selena Wristlet.
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