If in Fall 2017 Selena introduced the Selena Grace bag and a slew of accessories in collaboration with Coach, this season the 26-year-old singer, actress and producer is coming up with her first Ready-to-Wear line as part of her second partnership with the brand.
Working closely with Coach Creative Director Stuart Vevers, the collection includes bags, small leather goods and accessories which is imbued with Selena’s powerfully feminine spirit. Pieces styled by Selena feature her unique touches, including an empowering personal motto written in her handwriting—“Not perfect, Always me”—and a bunny motif that speaks to her imagination. The collection is designed to perfectly reflect Selena’s playful sense of style, which contrasts pretty with sporty and elegance with cool.
Besides sultry silk slips finished with lace and ultra-soft sweaters and hoodies in retro-inspired pastels, the collection also introduces two new bag silhouettes – the Bond and the Trail Bag – which Selena designed in close collaboration with Vevers. Crafted in smooth leather and finished with antique-inspired crystals and bows, the bags bring a fresh lens to Coach’s legacy of leathercraft.
“I love working with Selena because she brings her strong point-of-view to the design process,” said Vevers. “I wanted all of the pieces to reflect her style and her charm—and to feel effortless.”
“I’m so proud of the collection,” said Gomez. “What I love most about working with the Coach team is that they just know how I dress. Everything felt authentic from the beginning.”
Shot against the skyline of New York—the city where Coach was founded and a continuous source of inspiration for the brand—the collection’s campaign was created with longtime Coach collaborators, photographer Steven Meisel, art director Fabien Baron, makeup artist Pat McGrath and hair stylist Guido Palau.
The Coach x Selena Gomez collection will be available in stores September 2018.
Read also: Coach Launches Fall 2018 Global Advertising Campaign
