Zurich-based watch brand SEVENFRIDAY has finally released the Q-series. To coincide the launch, a Garage Party was held to showcase the Q1/01 (Essence), Q2/01 (Revolution) and Q3/01 (Engines) in all its glory.
This event saw the attendance of SevenFriday Sales and Marketing Manager APAC Rocco Giudice as he shared insights into the inspiration behind the latest creations that boasts added FSC (Fast Strap Changer) function and the return of an NFC chip that allows for registration of the watch though the SevenFriday app to ensure its authenticity.
Rocco says,”The ability to change out your strap quickly without the need for watchmaking tools will be a godsend to owners of the new Q-series who may want to pair their own NATO, Zulu, rubber or leather strap with the watch for different occasions. The watch is a natural progression of what we’re trying to achieve and I believe that by retaining the design language from previous SevenFriday timepieces, we’re capitalising on what has been working well even as we move forward with new inspiration.”
“I’m a personal fan of what Dan [Niederer] is trying to achieve with SevenFriday,” says Soemantri Kusumadi, executive director of Red Army Watches Malaysia. “As such, it’s a genuine pleasure to see what’s next from the company. The latest Q-Series has a very interesting aesthetic, while staying resolutely in the spirit of those that came before it, combining a resourcefulness in its application of materials with a modern approach to watch making.”
The models are further differentiated with the Q1/01 distilling design cues from music and recording studio equipment with a gun mental central plate; while the Q3/01 has a dial face that is inspired by the engines of blindingly fast supercars that is highlighted by its black PVD treated sandblasted stainless steel case. Each watch in the Q-Series is powered by a robust automatic Miyota 8219 movement that is partially visible through an open balance wheel.
The entire dial has an interface that seems to be operating independently, yet they are synchronised down to the second and solidified with a coordinated aesthetics that is well conceptualised.
SEVENFRIDAY is exclusively available at Red Army Watches – Pavilion KL, Tropicana City Mall, 1 Utama Shopping Centre, Gurney Plaza – Penang, mo.men.tum – Gatewaymall @ KLIA2 , Yee Wah Hing – Bangsar Shopping Center, AWG – Mid Valley Shopping Center, Perniagaan Tai Hing – Johor Bahru, Swee Cheong Watch – Kota Bharu and Perfect Time – Sibu.
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