Shanghai Tang, the leading luxury fashion brand renowned for its fusion of traditional Chinese aesthetics and contemporary elegance, has proudly premiered its new boutique concept in the heart of Kuala Lumpur, at Lalaport Bukit Bintang City Centre.
Spanning across 1,256 square feet, the spatial design of the Shanghai Tang boutique in Lalaport BBCC is inspired by the quaint lanes of Shanghai. This thoughtful design approach manifests in various captivating elements throughout the boutique.
Within the space of the store, visitors will be greeted with soft fabrics, intricate porcelain, and sleek lacquerware showcasing the richness of Eastern culture. Adding to the contemporary design of the store, the flooring is crafted with an elegant touch of terrazzo. The silver walls evoke the luster of silk, and the lacquerware palette is inspired by traditional Chinese auspicious colours. Through this architecture, Shanghai Tang is able to capture the harmonious fusion of Eastern and Western elements that embody the eclectic spirit of the Shanghai scene.
The boutique’s exclusive preview event was a glamorous affair, with media personalities, celebrities, and the fashion glitterati gathering to celebrate the brand’s official launch. Guests were introduced to the Autumn/Winter 2023 collection, which stays true to the brand’s vision of creating designer pieces that bridge strength and softness. The Chinese Garden Home Collection – “Crane Garden” was also on display, featuring chinoiserie-designed teaware, jewelry boxes, ginger flower diffusers, and candles that pay homage to ancient Chinese art abstracts.
Guests enjoyed bespoke cocktails and canapés as they embarked on an exclusive walkthrough of the boutique’s meticulously curated space, where they savored the opportunity to peruse the apparel and homeware treasures. As a token of remembrance, guests were invited to have their portraits illustrated by an on-site artist.
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