Sher by Twenty3, a sub-brand from Malaysian fashion house Twenty3, launched the first of its SHER Défilé 2016 collection last week.
As shown on the Kuala Lumpur Fashion Week runway in August, the collection, led by in-house designers SoBu and Cheng, embraces the Sher philosophy of Strength in Femininity. Drawing on the designers’ combined experience at Khoon Hooi and Rick Owens, it features sleek, dark and minimalist looks with strong, sharp edges, telling the story of the evolved, empowered modern woman.
Lead designer SoBu shared, “We wanted to show the evolution of the modern woman, faced with the modern battles within a hyperconnected society, from loneliness, to fear of judgment, to low self-esteem. Through her battles, the Sher woman grows strong and unwavering. She is a fighter and she will emerge victorious.”
The first release of the collection sees three dresses in lily white cotton shirting. Each piece embraces the Sher philosophy in its own way: the deconstructive drape signifies destruction, the structured collar tells of the persistence in achieving one’s goals, the unique lines challenge the rules of symmetry, and together with the subtle reveal of accordion pleats in organza, reveals a woman who isn’t afraid to be different. It is an embodiment of the evolution of the simple shirt-dress, a juxtaposition of the feminine yin and the masculine yang which runs through the brand’s design ethos.
CEO and founder Sherlyn Tan said, “One of my favourite pieces from the collection is the Caia Dress. It is designed to be worn two ways, portraying the strengths in the many roles women play. It can be worn off the shoulder or buttoned up, for more formal settings. The button-up shift design is also made maternity- and breastfeeding-friendly for the strongest women we know, our mothers.”
The next release which is coming out in mid-November will have a sportier, athleisure feel as the collection slowly transitions into the darker hues of ash grey, powdery black and gauzy navy, signifying the evolution into a battle-hardened Amazonian.
The first release of the SHER Défilé 2016 collection is now available in limited quantities at the Twenty3 online store, and in their retail stores in Publika (43A/G2) and Bangsar Village II (UGF32).
You can find Twenty3 stores located at:
- Atria Shopping Gallery (G35)
- Publika Shopping Gallery (43A/G2)
- Bangsar Village II (UGF32)
- Sunway Pyramid (LG1.116)
- Gurney Paragon (3-18 & 19)
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