Coach has unveiled Coach Play Ipoh, a groundbreaking immersive pop-up store that blends the brand’s New York roots with the unique charm of Ipoh, Malaysia. This latest addition to the Coach Play series celebrates the brand’s spirit of exploration and self-expression, all with a distinctly Malaysian twist.
Nestled in the scenic Silverlakes Village Outlet, Coach Play Ipoh draws inspiration from the whimsical charm of summer camp and the iconic Adirondack mountains of Upstate New York. Step inside and be transported to a world brimming with playful activities like cornhole, table tennis, and bocce ball – perfect for unleashing your inner child.
Coach Play Ipoh is a feast for the senses. The 2,516-square-foot space is a vibrant tapestry of color and texture, reimagining Coach’s signature style with playful nods to Ipoh’s natural beauty. Bespoke 3D leather squirrels peek from unexpected corners, and unique fixtures showcase meticulous leather stitching and piping. The warm colour palette evokes the golden hour in New York City, creating a sophisticated yet inviting atmosphere.
Of course, you can’t miss to explore a curated selection of Coach ready-to-wear, leather goods, and accessories designed to inspire confidence and self-expression. Find the perfect piece to reflect your unique style.
Coach Play Ipoh also houses the first-ever Coach Coffee Shop in Malaysia. Indulge in a cup of coffee, tea, or their signature hot chocolate, alongside classic American treats like peanut butter & jelly and apple pie soft serve.
Be sure to check out the Coach Coffee Shop merchandise, featuring exclusive items like tote bags, water bottles, and t-shirts, available only at select Coach Play locations worldwide.
For an extra dose of fun, participate in the Coach Play Ipoh digital game. Embark on a scavenger hunt within the store and complete the challenge to receive limited-edition stickers – a perfect souvenir for your visit to this one-of-a-kind retail destination.
Coach Play Ipoh is open daily from 10:00AM to 10:00PM. Located at No 1, Persiaran Silverlakes, Silverlakes Village Outlet, 31000, Batu Gajah, Perak, Malaysia.
All pictures courtesy of Coach Malaysia.
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