Smile, It’s Braun Büffel x Smiley!

Remember the days when a grin could light up the world? Braun Büffel and Smiley are rekindling that simple joy with their “Take The Time To Smile” collaboration, a vibrant ode to childhood laughter, shared dreams, and heartwarming moments.

Smiley, the iconic symbol of positivity, has been spreading sunshine for five decades, and this campaign is its latest masterpiece. It’s a global invitation to embrace the power of a smile, a universal language that transcends cultures and generations.

The Braun Büffel x Smiley collection is a retro-modern explosion of color and style. Think bold, playful prints, premium leathers, and a touch of the 80s’ spirited energy. You’ll find everything from apparel and accessories to limited-edition surfskates and skateboards, each piece meticulously crafted to bring a smile to your face.

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“Effortless and chic,” declares Nicolas Loufrani, CEO of The Smiley Company. “This collection is a must-have for those who want to spread positivity and embrace the ‘Take The Time To Smile’ message.” He’s right – these designs are timeless yet fresh, blending the best of both worlds.

Head to the Braun Büffel x Smiley pop-up at 1 Utama Shopping Centre until January 1st. Not only will you discover the collection, but you can also snag a free keyring, a limited-time discount voucher, and even enter to win a special #BBxSmiley prize.

And for the thrill-seekers, there’s more! 1 Utama’s underground skatepark has been transformed into a #BBxSmiley playground, where skaters can shred and onlookers can soak up the infectious energy. This immersive experience is a celebration of freedom, creativity, and, of course, smiles.

Don’t miss out! Get your smile on at the Braun Büffel x Smiley pop-up and let the good times roll!

Read also: Function meets Fashion: Explore the Modernist Architecture-Inspired Braun Büffel Spring/Summer 2023 Collection