Love is in the air as Valentine’s Day is just one week away! Swarovski is inviting you to celebrate the radiance of love with its brand new UNA collection this valentine’s day and beyond!
Offering an exquisite range of of pendants, chokers, earrings and bracelets, the Swarovski UNA collection highlights the designs featuring the iconic Swarovski swan in the shape of a heart.
“The heart, being the universal symbol for love is the perfect representation of our icon, the Swan. Reflecting itself but standing also for the love for our beloved ones and ourselves I wanted to create something really cool,” said Giovanna Engelbert, the Global Creative Director of Swarovski Group.
Built around the gentle heart shape created when swans greet, the Swarovski Swan transforms into a stunning symbol of forever as part of the new product family UNA. Designed as a symbol of unity – not just for a day, but for eternity – this tantalising tribute breathes new life into Swarovski’s beloved brand logo.
Read also: Swarovski’s New Brand Identity Revealed
