The new CALVIN KLEIN PERFORMANCE multi-media advertising campaign for Asia Pacific features Musician Jam Hsiao and Actress Jelly Lin, with a powerful visual narrative through a collection of stills and video.
Shot by photographer Julia Noni and renowned producer Masha Vasyukova, the new campaign features Taiwanese musician Jam Hsiao alongside Chinese actress Jelly Lin. Both are featured wearing core styles from the Spring 2018 CALVIN KLEIN PERFORMANCE range that are available in stores and online now. The integrated campaign will be featured extensively in fashion and lifestyle publications around the region and supported by digital and social activations that bring the brand’s unique perspective on activewear to life.
CALVIN KLEIN is a global lifestyle brand that exemplifies bold, progressive ideals and a seductive aesthetic. Founded in 1968 by Calvin Klein and his business partner Barry Schwartz, we have built our reputation as a leader in American fashion through our clean aesthetic and innovative designs.
Read also: New Calvin Klein Jeans Campaign “Our Family. #MYCALVINS” Led By Kaia And Presley Gerber
