Sun & Sand Sports (SSS), the leading Middle Eastern sports retailer, has marked its grand entrance into the Malaysian market with a spectacular launch event themed ‘SSS Active Arcade’ at Mid Valley Megamall Kuala Lumpur. Their grand launch event transformed Mid Valley Megamall into a haven for gamified challenges and exciting experiences.
With over 21 global brands across diverse sports and intensities, SSS caters to every level of athlete, from seasoned pros to enthusiastic newbies. Their stores are designed as immersive playgrounds, featuring experiential zones and educational spaces to guide and inspire to a world of active living.
SSS is all about joy. Their motto, “Redefine your sport with SSS,” encourages Malaysians to embrace the fun and excitement of physical activity. Forget the conventional gym grind – SSS celebrates the unique expression and personal satisfaction that sports bring.
Beyond the fun, SSS is a serious player. Partnering with renowned brands like Nike, Adidas, and New Balance, they offer top-quality athletic equipment for every need. Their commitment to wellness extends beyond the store walls, too. As Official Sports Partner for The Music Run, they’re blending music and movement to inspire the next generation.
The grand launch was a testament to their playful spirit. Visitors battled it out in arcade-style challenges like “Find Your Balance” and “Bike Rush,” earning rewards and soaking up the energetic atmosphere. They even introduced Sarah, Sam, and Siti – characters who embody different aspects of the modern Malaysian fitness enthusiast, adding a touch of local flair.
Visit SSS store in Mid Valley Megamall, Pavilion Bukit Jalil, and the TRX coming soon, or the “SSS Active Arcade” online to experience the energy and rediscover the joy of movement.
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