Survey reveals 81% of women in Malaysia have a dedicated designer shoe fund, spending up to RM130,000 on shoes in their lifetime
The survey finds 81% of Malaysian women spending an average of two weeks a year looking for their sole mates. The survey of 1,000 women across Malaysia & Singapore was commissioned by Chic Outlet Shopping®, the Collection of nine shopping Villages across Europe in celebration of their Spring shoe campaign “The Secret of Shoes”, dedicated to the craftsmanship and memories that the designer heel holds for many of us.
Showing their appetite for a designer purchase, 77% of respondents admitted to topping up a secret designer shoe fund every month, saving up to RM1,200. Over a lifetime, the survey indicates women in Malaysia spend up to RM130,000, with RM85,000 reserved for designer shoes.
One in four respondees buy several pairs of the same shoe or one in every colour once they’ve found their perfect pair. In stark contrast, 87% admit to owning shoes they’ve worn less than five times, with one in five owning shoes they’ve never worn at all.
60% of women admit to going to great lengths to travel with their new purchases. While 1 in 4 have bought an extra suitcase to bring their new shoes home and even confess to wearing a pair of designer shoes on the plane to save on luggage allowance.
The survey also reveals over a third of women in Malaysia buy shoes to celebrate a success, while 40% rush out to buy a pair of shoes when their pay cheque arrives. While nearly one in three women in Malaysia wear up to a two inch heel, nearly half go higher for a job interview, while 36% increase their height to supermodel proportions for a date. Is it worth it? Yes. A quarter of respondents admit to forming their first impression of someone based on their shoes.
