Swarovski brought influencers, media and guests from around the region such as Thailand, Singapore, Malaysia, Indonesia, Vietnam and the Philippines for the Brilliance for All regional event at the Great Room, W Hotel and the House on Sathorn to celebrate Swarovski’s heritage and the launch of the new Fall/Winter 2017 ‘Urban Fantasy’ collection.
“Diamonds are for royalty. I want to create a diamond for every woman,” was the quote by Daniel Swarovski that started it all. Inspired and emboldened by this wish to create a sparkling brilliance in every woman’s life, he invented a crystal-cutting machine in 1895 that defined a new era and spearheaded crystal adornment everywhere from American jazz halls to Parisian couture houses. This groundbreaking disruption more than 120 years ago transformed the jewellery industry, empowered all women to dial up sparkles and glamour on their own terms and catapulted Swarovski onto the world’s stage. It is this daring declaration that forms the cornerstone of the event’s theme, “ Brilliance for All”.
“It’s an honour for me to be here representing Swarovski, we are grateful for the continuous support and enthusiasm Swarovski has received in Thailand and around the region. We are passionate to showcase more sparkling facets of Swarovski. We will continue to create breakthroughs in the jewellery industry and promise to empower woman everywhere with the touch of glamour that they want to exude,” said Aymeric Lacroix, Managing Director of Swarovski’s Consumer Good Business (CGB) Southeast Asia.
With more than 250 guests in attendance, including Malaysia’s Friends of Swarovski Neelofa and Venice Min and Thai actor and actress, Pope-Tanawat Wattanaputi and Mew-Nittha Jirayungyurn. Also in attendance were celebrities, trendsetters and personalities including Taya Rogers, Pear-Pimpisa Chirathivat, Sarah Ball, Noon-Siraphun Wattanajinda, Jinny-Kerika Chotivichit, Camilla Kittivat, Alika Islamadina, Elizabeth Rahajeng, Patricia Devina Dextra, Mari Jasmine and Tricia Gosingtian.
Cosmopolitan yet culturally-rich, Bangkok truly embodies Creative Director Nathalie Colin’s vision for the latest Fall/Winter 2017 ‘Urban Fantasy’collection. Nathalie took inspiration from the journey of the modern woman through dazzling cities from morning until night for the urban creative energy of the new Swarovski Fall/Winter 2017 jewellery.
This season, Swarovski’s effortless style takes on an innovative new turn. The game-changing Swarovski Remix Collection empowers women to express every facet of their style and personality. One collection for many occasions, the Swarovski Remix Collection celebrates personal expression and true creativity without limits, allowing the modern Swarovski woman the freedom to create new, different and endlessly versatile looks. Each strand is equipped with a magnetic closure at ends, offering infinite combinations and exciting new ways to wear the pieces — as necklaces, this season’s must-have chokers, bracelets, anklets or even headbands.
Another highlight from the event is the piece that Nicole Kidman wore in the Moulin Rouge film.
The event truly highlighted Swarovski’s passion for providing quality, craftsmanship, and creativity through the contemporary designs.
Visit your nearest Swarovski boutique today or for more information, head to www.swarovskigroup.com.
Read also: Journey Through Brilliant Cities With Swarovski’s Fall/Winter 2017/18 Urban Fantasy Collection
