Sweden Striker Zlatan Ibrahimovic is poised to enter the sportswear industry. On June 7, he released his A-Z brand of sportswear in Paris, with one mission – to make it possible for anyone to play sports.
“I didn’t start out with high tech gear playing on a field that was always green. I started out on a hard court outside my mom’s apartment, with a strong mindset. This mindset has taken me on a journey beyond anyone’s expectations. It has brought me to where I am today”, said the 34-year-old multimillionaire sportsman.
The A-Z collection will initially be released in 11 key markets, including Sweden, Norway, Finland, Denmark, Germany, Netherlands, France, United Kingdom, Austria, Spain and Italy; with more markets to follow.
“A-Z sportswear is made for training, all kinds of training. And you don’t need a lot of gear to train to train hard. All you really need is one t-shirt, one pair of shorts, one pair of shoes. And then it’s up to you. With a strong mindset you can accomplish anything you want,” said Ibrahimovic.
Ibrahimotiv hosted a live Q&A session in regards to his new sportswear line. If you missed it, you can head on to his Facebook page to watch the video. Meanwhile, check out the A-Z Lookbook below.
Zlatan Ibrahimovic has announced that he is taking on the big brands with his new sportswear brand, A-Z, with the words: ”We will take over”. In the powerful brand video, ’Inner Voice’, viewers can hear Ibrahimovic chanting:
“You will sweat, cry, scream, bleed. And if anyone criticizes your labor? Rip out their tongues and let their words be your meat.”
The video’s aesthetic is as raw as the words uttered by Ibrahimovic, with cracking mirrors and a roaring alarm getting a young athlete out of bed before the crack of dawn. The moral of the video is to never give up and to push yourself from A-Z by finding your inner voice.
Also Read: Zlatan to Launch New Sportswear Brand A-Z on June 7
