Luxury watchmaker Maurice Lacroix brings a taste of Swiss heritage to the heart of Kuala Lumpur with the opening of its new boutique in The Exchange TRX. This marks the brand’s latest expansion move and the third mono-brand Maurice Lacroix store globally.
The new boutique, created in collaboration with Watatime, Malaysia’s leading authorized retailer of luxury watches, reflects Maurice Lacroix’s signature “cool and young” style. Visitors can explore the brand’s full product portfolio, including the iconic AIKON collection known for its sporty elegance and high perceived value. The AIKON, alongside other popular lines like ELIROS, FIABA, MASTERPIECE, and PONTOS, caters to a diverse range of watch enthusiasts.
Stepping into the boutique is like stepping into a bustling metropolis. The interior draws inspiration from the architecture and energy of leading global cities, featuring a stylish blend of neon, metal, and concrete. Highly trained staff are on hand to provide expert advice and showcase Maurice Lacroix’s unique approach to Swiss watchmaking.
For nearly 50 years, Maurice Lacroix has established itself as a leader in innovative and affordable luxury watches. Crafted in the brand’s Manufacture in Saignelégier, Switzerland, Maurice Lacroix timepieces have garnered over 15 awards, showcasing the brand’s commitment to quality and design. The brand’s focus on “iconic design and high perceived value” resonates with a generation of connected, ambitious individuals conquering the world’s cities.
Visit the new Maurice Lacroix boutique at The Exchange TRX, Kuala Lumpur, and discover a world of Swiss watchmaking excellence tailored for the modern urban lifestyle.
Store location: LOT L1.103, The Exchange TRX, Persiaran TRX, Imbi, 55188 Kuala Lumpur
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