Following the celebration of the launch of Burberry’s latest festive campaign, “The Tale of Thomas Burberry” in London and New York earlier November, the brand’s Chief Creative and CEO Christopher Bailey hosted the third celebration at Burberry’s Seoul flagship store on November 29, which was also coincided with the one-year anniversary of the flagship store.
The celebration event was attended by over 600 guests including So Young Ko, Woo Sung Jung, Hyo Joo Han, Jong Suk Lee, Ryo Won Jung, Yoon A and Seo Jun Park. British singer songwriter Will Joseph Cook and Korean musician Beom Jun Jang performed a live acoustic set, followed by a DJ set by Becky Tong.
Premiered earlier this month, ‘The Tale of Thomas Burberry’ comprises a three-minute cinematic trailer directed by Academy Award winner Asif Kapadia, reimagining key events that have shaped the company’s history and values.
The film stars Domhnall Gleeson as Burberry founder Thomas Burberry, Sienna Miller as Thomas’s fictional first love, Dominic West as Sir Ernest Shackleton, the pioneering polar explorer who wore Burberry gabardine for three Antarctic expeditions and Lily James as pilot Betty Dawson, a fictionalised character inspired by the real-life achievements of Betty Kirby-Green, who broke the world record in 1937 for a return flight from England to Cape Town in an aeroplane named ‘The Burberry’.
The Burberry festive campaign coincides with the launch of dedicated in-store and online experiences for Burberry gifts this festive season, and iconic Burberry gifts for men, women and the home.
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