Teva, the footwear brand under Deckers’ portfolios launched a sustainability initiative in tandem with a new brand campaign, “Strap In To Freedom”, to deliver its commitment in action to build a more sustainable future. As of 2020, Teva uses recycled plastic in 100% of its iconic straps.
The “Strap In To Freedom” campaign is set to celebrate Teva’s iconic Original sandal collection. All the iconic straps across Teva’s 2020 product line use traceable, verifiable, plastic using REPREVE® yarn, representing over 9 million plastic bottles, or 172 tons of plastic, being kept out of landfills in 2020 alone. This material keeps plastic out of the waste system and waterways, offsets using new petroleum, emits fewer greenhouse gasses, and conserves water and energy when compared to virgin polyester. With this initiative, Teva is turning the waste that pollutes the planet into something that helps others explore it.
Teva has made significant environmental strides over the past decade and continues to seek more. Teva has removed excess waste, reduced water usage, and significantly decreased its carbon footprint in its packaging. Additionally, the brand is continuously seeking sustainable and ethical alternatives for key materials. All its leather is sourced from tanneries certified by Leather Working Group; whose mission is to promote sustainable and appropriate environmental business practices within the leather industry. Teva also supports the Better Cotton Initiative, the largest cotton sustainability program in the world.
For over 35 years, Teva’s iconic sandals have enabled people around the world with more freedom to experience life’s great adventures. In its next chapter, the brand is committed to improving its sustainable business practices so future generations are given the same opportunity to explore our planet for years to come.
To learn more about Teva’s sustainability initiatives, visit teva.com/sustainability.
Read also: Teva Spring 2019 GC100 Collection Dedicated for New Generation of Outdoor Enthusiasts
