Launching with the power of twins, The Marc Jacobs is here! It’s the newest division of the Marc Jacobs International brand and brings a line of RTW, bags, shoes, jewelry and accessory items that celebrate the eclectic and individual approach to getting dressed. With a campaign shot by Hugo Scott and styled by Lotta Volkova, this twin-filled campaign says it all.
“We wanted to do something that is unlike the collections we are already doing, in that it is more ‘item-y.’” said Jacobs. “These items are things that you could put together in your own way; it’s more about personal styling than about having a full runway look.”
Drawing from the periods, music, art and pop culture that have always inspired, classic silhouettes, true to the spirt of Marc Jacobs, will be reinterpreted with each season creating an on-going and on-growing wardrobe of items. Encompassing everything from cotton printed t-shirts to sequin cocktail dress and from casual slippers to patent leather pumps, The Marc Jacobs provides a broad price range for wide accessibility while keeping the integrity of each item at the forefront.
Collaborations will be a regular thing for The Marc Jacobs, both with creative partnerships such as Peanuts and New York Magazine as well as teaming up with classic craftsmen, seen in Pre-Fall with Stutterheim raincoats and a Schott leather perfecto. Longtime friends of the brand will also be featured in a capsule of hats and headbands by milliner Stephen Jones and reimagined RTW and accessories from the personal closets of Marc and his team, with pieces entitled m.archive.
The Marc Jacobs is available worldwide in Marc Jacobs stores, select department stores and marcjacobs.com.
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