Luxury fashion brand BOSS takes experiential retail to a whole new level with the launch of the BOSS House Bali. Set to open its doors on April 17th, this stunning villa designed by renowned German architect Alexis Dornier, amidst the lush hills of Bali, is your chance to fully immerse yourself in the BOSS lifestyle.
Featuring six bedrooms and boasting panoramic vistas of the surrounding countryside, the villa seamlessly blends contemporary design with natural materials, offering a serene sanctuary for relaxation and rejuvenation. Guests can unwind by the turquoise pool, complete with a spiralling water slide that connects to the upper floor, or explore the villa’s lush surroundings.
At BOSS House Bali, guests are encouraged to “Feel the Power Within” as they immerse themselves in a world of creativity and self-discovery. The villa serves as a symbol of empowerment, championing the ethos of #BeYourOwnBOSS and inspiring confidence, authenticity, and self-determination.
Selected guests will have the opportunity to experience BOSS House Bali firsthand from April 17 to June 15, with rooms available for reservation from June 16 to August 31. For those unable to visit in person, the BOSS House Bali Virtual Experience will launch globally on hugoboss.com on April 17, offering a digital tour of this luxurious destination.
For those traveling through Singapore’s Changi Airport Terminal 3, a special BOSS House Bali pop-up awaits until May 9th, 2024. This unique pop-up coincides with the reopening of the BOSS store at the airport and offers a chance to experience the luxurious vibes of the Bali retreat. The pop-up also features the brand’s latest BOSS Spring/Summer 2024 collection, featuring high-performance suiting and refined merino wool pieces, perfect for the discerning traveler seeking high-performance and stylish pieces.
The launch of the BOSS House Bali and Changi Airport pop-up exemplifies BOSS’ commitment to innovation, creativity, and personalised experiences. This multi-faceted campaign allows fans and fashion enthusiasts to connect with the brand in a truly unique way.
