Tommy Hilfiger launches THE GIRL by Tommy Hilfiger #THEGIRL, a new eau de toilette and campaign featuring Gigi Hadid, Tommy Hilfiger’s global ambassador for womenswear, accessories and fragrance.
Launching as of end July 2016, the new scent is anchored in a dynamic digital campaign, which reflects Gigi’s optimistic attitude, confidence and effortlessly cool style. As part of her ambassadorship, Gigi has also teamed with the iconic American designer to create her first capsule collection, which further celebrates her modern take on style fused with Hilfiger’s signature “classic American cool” heritage.
Inspired by Hadid’s free-spirited and magnetic personality, THE GIRL by Tommy Hilfiger is crisp and fresh. The scent opens with a burst of green pear, violet leaf and green fig leaves before moving to the heart of velvety jasmine petals and silky muguet. Cedarwood and cashmeran envelop the fragrance for its signature finish that captures Hadid’s unique sense of individuality and confidence.
