Following seasons in New York and Los Angeles, the third TOMMYNOW global launch will take place in London’s iconic Roundhouse music venue with an experiential “See Now, Buy Now” runway event. Tommy Hilfiger, will close London Fashion Week with the Fall 2017 TOMMYNOW experiential runway event on Tuesday, September 19, 2017 at 7:00 p.m. (local time).
The Fall 2017 TOMMYNOW fashion show will include men’s looks from Hilfiger Edition, marking the first time since 2010 that the brand’s men’s and women’s collections have shared the runway. Hilfiger Edition pays homage to Tommy Hilfiger’s storied menswear heritage, with time-honored classics reimagined to form the building blocks of an essential menswear wardrobe. The show will also feature Hilfiger Collection, the brand’s most premium womenswear designs, and the Fall 2017 TommyXGigi collection, the third collaboration with supermodel and global brand ambassador Gigi Hadid.
All men’s and women’s runway looks will be available across an ecosystem of immediately shoppable channels in more than 70 countries.
