Global fashion brand Tommy Hilfiger unveils its New Year capsule collection, playfully presented by K-Pop superstar Jisoo, member of BLACKPINK.
The campaign captures Jisoo’s signature style, showcasing modern prep classics that blend American heritage with Asian influences. Dressed in a chic red dress and a statement quilted bomber, Jisoo embodies confidence and optimism as she tries her luck at a Tommy-themed arcade.
The New Year collection reflects the joy and prosperity of the season, offering timeless silhouettes in vibrant colors. It features reimagined iconic Tommy Hilfiger pieces, like the Breton-striped cardigan and Henley dress, reinterpreted in a lucky red hue. Look out for special logo treatments with a unique knot twist on bomber jackets and knitwear throughout the collection.
Key Pieces
The New Year collection will be available online at tommy.com, in Tommy Hilfiger stores globally, and through select wholesale partners throughout the season.
In other exciting news, Tommy Hilfiger has also announced a partnership with leading figures of the T-Wave movement. Thai entertainment stars Pond – Naravit Lertratkosum, Phuwin Tangsakyuen, Gemini – Norawit Titicharoenrak, and Fourth – Nattawat Jirochtikul have joined the brand as Brand Ambassadors. This collaboration underscores Tommy Hilfiger’s commitment to embracing global cultural influences, recognizing the growing impact of T-Wave on the world stage. These four stars will bring their unique blend of Thai creativity, modern self-expression, and vibrant energy to the brand, further enriching Tommy Hilfiger’s classic American style with a fresh perspective.
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