The Spring 2018 Tommy Jeans collection celebrates speed and immediacy with a touch of vintage nostalgia. The collection gives nod to Formula One racing pit crews with heritage work wear and a strong focus on denim which takes inspiration from the iconic shapes, bold colors and streamlined graphics of speed racers for a collection that reinvents the traditional all-American classics.
The Spring 2018 TOMMY JEANS global advertising campaign, features a collection of millennial influencers including rapper Christian “King” Combs, model and musician Pyper America Smith, model Diana Silvers, model and musician Gabriel-Kane Day-Lewis, and models Lina Hoss and Sup Park. The campaign brings a unique perspective on defying norms and defining new ways to express diversity and individuality.
The campaign, shot by Devyn Galindo in California, takes the digitally savvy TOMMY JEANS global denim community on an adventurous journey to celebrate youth, freedom and friendship, with Christian “King” Combs, Pyper America Smith, Diana Silvers, Gabriel-Kane Day-Lewis, Lina Hoss and Sup Park wearing street-inspired looks. The mobile-first campaign also includes exclusive video interviews with the community of ambassadors who share their irreverent approach to life, individual sense of style and bold approach to self-expression.
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