The one-for-one shoe company TOMS celebrated its 10 year anniversary and 2nd “One Day Without Shoes” in front of TOMS store at 1 Utama Shopping Centre yesterday.
The California-based company which known for starting a global movement through its One for One business model spent one day #WithoutShoes (ODWS) to raise awareness for children’s health and education. ODWS is the annual initiative when TOMS raises global awareness on the impact a pair of shoes can have on a child’s life by taking off our own.
The awareness building initiative was celebrated with lots of barefoot fun activities such as barefoot art, barefoot walk, barefoot workouts, and so forth.
To celebrate 10 years of TOMS and a decade of Giving, TOMS Malaysia invited the public to help Give back during One Day Without Shoes through its Instagram campaign:
TOMS will donate one pair of shoes to a child in need for every photo of bare feet posted on Instagram with the hashtag #withoutshoes—no purchase necessary. The company hopes to gift 10,000 pairs of new shoes to children in 10 countries.
To date, TOMS has given away over 60 million pairs of new shoes to children in need. Over the next 10 years, the company expanded the shoe giving One for One model to four additional businesses: sight giving, water giving, safe birth giving, and bullying prevention.
Founded in 2006, Blake Mycoskie, took some time off from work to travel to Argentina, and found they had no shoes to protect their feet.
Wanting to help, he founded TOMS (short form of Tomorrow) — a company that would match every pair of shoes purchased with a pair of new shoes given to a child in need.
