According to a data* released by SLI Systems (SLI.NZ), a worldwide e-commerce provider for mid-to-large size Internet retailers and B2B sites, found searches for Star Wars-related costumes far exceeded those for other recent popular movies, including Minions and Frozen. In fact, this Halloween season, consumers conducted twice as many costume searches for Star Wars characters than Frozen characters, which were the most-searched costumes in 2014.
Star Wars is dominating the 2015 Halloween costume craze
The Top 5 Most-Searched Movie-Themed Costumes for Halloween 2015, in order:
- Star Wars (combines searches for Leia, Darth Vader and other characters)
Heidi Montag and Spencer Pratt posed as Princess Leia and Chewbacca with their four dogs on Oct. 28 (Credit: Deano/Splash News) - Minions (includes searches for Despicable Me)
The Minion Family costumes (credit: Neena/Costume Works)
Halloween Minions Costumes for kids (Credit: Free Halloween Images) - Frozen (includes searches for Elsa, Olaf and other characters)
Holly Madison and daughter Rainbow Aurora wear matching Frozen costumes to Las Vegas pumpkin patch (credit: DailyMail.co.uk) - Marvel Universe (includes Hulk, Thor, Ironman, Spiderman and other characters)
Chris Evans in Captain America costume during visiting the patients in Hospital (credit: beardedchrisevans.tumblr.com)
Superheros costumes, including Baby Hulk, Deadpool, Captain Spider-Batman and his sidekick Robin (credit: imgur.com) - Maleficent
A fictional character from the popular Walt Disney film Sleeping Beauty, Maleficent is a perfect Halloween costume for this year because of the recently concluded film Maleficent (2014) starring Angelina Jolie (credit: legitscoop.com)
Young girl with Maleficent costume (credit: TitasBoutique/etsy.com)
*SLI studied site search activity across e-commerce costume retailer websites based in the U.S., Canada and Australia, analyzing a total of more than 10 million consumer searches taking place between Sept 1 and Oct 20, 2015.
– PR Newswire
