Triumph, the world’s leading lingerie brand has revealed the following findings of its Triumph Female Confidence Report, conducted in Germany, France, Italy, UK, Denmark, Poland into female breast confidence:
- Bigger is no longer better – women across generations desire a youthful natural “perky” look;
- Italians and Poles are most breast confident vs. Brits who are most unsatisfied;
- Breast and body confidence is affecting career paths across Europe;
- Younger women want killer cleavage vs. older generation who desire lift to enhance natural curves.
The study revealed that women’s biggest anxieties with their breasts are with perkiness (40%), size (34%), shape (32%) and cleavage (29%). 1 in 3 women in the UK and France being less satisfied overall. French, Danish, Italian and German women gain confidence with age, while Polish and British women stay consistently dissatisfied over time.
Younger women between 18-29 crave cleavage, whilst 30-50s desire perkiness, with nearly half (45%) of women in their 40s – over a third (41%) of women in their 30s are unhappy with their decolletage. A shocking less than 1 in 2 women in their 30s and 40s feel positive about their bodies.
While motherhood boosts confidence, 40% of mums are less happy with their breasts, with 63% admitting that their breasts sag post childbirth.
The research found that although 7 in 10 say they feel more confident when they’re wearing a good fitting bra, astonishingly only 6 in 10 know their size and, only a third have been fitted in the last year.
Women in Italy (69%) put the most effort into finding the right bra in addition to knowing their size and getting regular fittings, and, consequently reap the biggest rewards in the breast confidence stakes.
Read also: Triumph’s MAGIC BOOST Offers Maximum Cleavage Confidence
Source: PRNewswire
