Following the success of the Spring/Summer 2017 collection, UNIQLO announces the regional launch of its 2018 Spring/Summer Batik Motif Collection, featuring traditional textiles that harmonize cultural heritage with modern elements.
The collection will launch 23rd March at stores in Indonesia, Malaysia, Singapore and Thailand, and will consist of both Women’s and Men’s lineups. Additional Men’s items will be introduced at the end of May.
The 2018 Spring/Summer Batik Motif Collection was inspired by the diversity of Indonesian cultural motifs, such as Sido, Ceplokan and Kembang. While preserving the beauty and characteristics of traditional Batik motifs, UNIQLO presents these as easy-to-wear clothing that is designed, crafted and produced in Indonesia. This year, UNIQLO created more traditional patterns and improved the style of the collection to suit younger customers. The new collection also includes modern designs and silhouettes in light and comfortable materials that are well-suited to the tropical climate of Southeast Asia.
The latest collection offers an extensive lineup of items, including stand collar shirts for men, while the women’s line will feature frilled sleeves and ruffled blouses for more feminine accents that fit with a contemporary lifestyle and can be worn daily. The Sido patterns in the collection represent hope, while the Ceplokan motif represents the need for unity. The Kembang motif features beautiful flora imagery that symbolizes human life.
Read also: UNIQLO’s SPRZ NY Collaboration Brings Clothes and Art Together
