Inspired by today’s generation of fashion-forward millennials, winter wear & travel accessories brand Universal Traveller (UT) launches its’ #UTEvolution campaign for the unveiling of its 2019-2020 Fall/Winter Collection (FW19/20). The play-off between timeless sophistication and trendy innovation effortlessly captures the stylish and savvy modern traveller that emulates the brand’s new persona.
The #UTEvolution campaign debuts 6 of November and will feature a wordplay video that depicts an urban and relevant perspective on winter-fashion elements that stay true to six keywords:
- YoUThful
- aUThentic
- oUTrageous
- beaUTiful
- absolUTe
- oUTstanding
The campaign will also see a series of wordplay visuals and videos to be launched mid-November, featuring celebrity influencers Amelia Henderson, Azira Shafinaz, Daiyan Trisha, Aedy Ashraf, Venice Min and Juwei Teoh who will each represent one of the six keywords.
In line with the #UTEvolution movement towards fashionable and functional winter wear, the collection presents an extensive range of silhouettes, lengths and fabrics inspired by function-first designs that resonate with the sophisticated fashionista. Dictating style, elegance, versatility and essential, the unique and purposeful outerwear pieces play a central role in this collection, providing the durability and mobility that urban travellers rely on.
Timeless qualities that anchor the collection are the brand’s signature colour palette comprising cool, wintery colours; and the standard range of ‘trendy, classic, active, casual and smart’ styles each featured in only one colour.
The 2019-2020 Fall/Winter Collection by Universal Traveller is available at all Universal Traveller stores, selected retailers and on the website at www.universaltraveller.com/my/.
Read also: 4 Useful Tips from Universal Traveller on How to Travel Like a Pro
