Versace Fall Winter 2017 advertising campaign sends a powerful manifesto of unity and hope, shot by Bruce Weber. Conceived by Artistic Director Donatella Versace, the campaign sends a powerful manifesto of unity and hope.
“The message of this campaign is clear and direct. It is about the unity, love and togetherness that we all need, no matter who we are or where we come from,” said Donatella Versace.
The campaign stars Gigi Hadid, together with Mica Arganaraz, Taylor Hill and Vittoria Ceretti, dressed in bold looks from the FW17 collection, featuring affirming messages of “EQUALITY”, “STRENGTH” and “LOVE”.
Energy is kinetic, looks are forceful, and the campaign captures the spirit of unity, expressing a clear message of empowerment. The message of Versace’s positivity and belief in the strength of femininity and masculinity of the FW17 collection.
Models Barry Lomeka, Barak Shamir, Filip Wolf, Saul Rodriguez, Alpha Dia, Valentine Rontez, Tristian Thevenot and Michael Gioia brought the pure expression of the brotherhood of Versace. Different men, different beliefs, different styles meet to create the new vision of the Versace man.
“After talking to Donatella about what’s happening around the world today, we wanted to do photographs of people standing up for something – some cause that would help other people. So the campaign for us was about a protest for peace and the connection we all need to have for each other,” said Bruce Weber.
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