Shot by Stephen Meisel, the Versace Fall Winter 2018 campaign features the longest-ever advertising image. Side by side, the main image features a cast of fifty-four models symbolizing inclusivity, a key value for Donatella Versace and her vision for the brand.
This image, in fact, is a true representation of clans that embody everything Versace stands for – diversity expressed together with innovation in the fearless representation of what it means to be daring.
The longest Versace line up is made up of a mega mix of personalities – from super models to young new talent in looks that are all about confidence. The Versace clans come together to form the Versace logo, using their bodies as a form of physical self-expression juxtaposed to the clothes that express their different personalities. Their unity through the strength of the name Versace is a resounding expression of inclusivity.
“My team doesn’t just extend to my work team. The Versace Clans are made of all members of the Versace family – from customers to models, fans, photographers, stylists, friends, artists and all who believe that staying relevant means moving forward and making your voice heard – all who believe that fashion is not a way to just say ‘look at me’ but rather ‘look at me, I have something to say’. ” – Donatella Versace
