Seven Bags For Seven Cities is a global design contest. For this special project, Versace invited people from around the world to help the brand design seven exclusive bags, representing seven of the world’s most exciting and glamorous cities: Beijing, Paris, Hong Kong, Milan, New York, Sao Paulo and Tokyo.
Participants photographed that part of the cityscape, sent it into Versace, and all photographs received were reviewed by the design team at Versace’s Milan headquarters. The seven winners’ photos of their chosen city’s most symbolic landmarks were then artistically rendered on the Palazzo Empire Bag, creating seven very special Versace handbags created with the help of men and women who love those places.
A limited number of handbags from the Seven Bags For Seven Cities collection will be available for purchase at the Versace boutiques in Beijing, Hong Kong, Milano, New York, Paris, Sao Paulo and Tokyo.