For its new eyewear and watches collection campaign, Versace links up with Italian film director Luca Finotti to produce “The Manifesto of Versace” – a unison of love, equality, strength, diversity, power and courage.
“No matter who we are or where we come from, this is what I believe today’s society should be all about. Let’s stand together in harmony and respect”, said Donatella Versace about the value and inspiration behind the black and white film.
Watch the campaign film below:
A celebration of diversity of love, the deeply emotive imagery shows that action speaks louder than words: two hands that find each other and two lips that lock in a loving. The models performed a dance that resembles the bucolic rituals of the mythical nymphs while the intertwined fingers in a V-like sign represents the V of Versace and a symbol of unity and strength.
The Medusa, an icon synonymous with the label, is carved in stone and takes us back to ancient Greek era where it is used as a temple decoration. With all the values combined, The Manifesto of Versace is the ultimate emblem of strength and empowerment.
Scroll through to check out “The Manifesto of Versace” campaign images:
For further info, visit versace.com.
Read also: Versace Sparkles With Style & Glamour This Holiday
