It’s always exciting to see how H&M welcome a new season. A campaign film accompany by familiar faces of the entertainment world decked out in the latest offerings. This Spring is no different. Tapping Winona Ryder and Elizabeth Olsen as main stars for Spring 2018, the campaign film took place in Buenos Aires where a celebration of female empowerment in a local café takes it to the streets to dance it out.
Made up by a diverse cast of strong women, the print campaign was also shot in the picturesque city starring the likes of Andreea Diaconu, Anna Ewers and Imaan Hammam.
“I loved the way that the campaign really celebrates women in a very authentic way. I found that to be really refreshing and much needed right now in this culture. They are celebrating themselves and each other,” said Winona Ryder.
Catch all the fun moves in action here:
In terms of what to expect, think fun, feminine and lots of florals painted with volumes and wardrobe essentials such as wide-leg trousers, flowy frocks, elegant blouses and denim with embroidery, asymmetric hems and cascading ruffles. Get ready to slay with pops of red and light blue amidst the go-to black and white.
H&M’s Spring 2018 collection will be available from March 22nd in all stores in Malaysia and online at hm.com.
Read also: Get Ready For A Magical Holiday With Nicki Minaj, Jesse Williams & John Torturro In H&M Holiday Film
