Ahead of the annual Spring Festival celebration, ZALORA launches its third Chinese New Year collection with a bigger range of modern festive wear for the fashion forward. With over 200 styles, there’s bound to be something that suits your style. Be fashion-ready for the upcoming holiday celebration with an early festive shopping at ZALORA.com.
ZALORA 2017 Chinese New Year collection, Modern Romantics exudes femininity with a focus on soft and contemporary aesthetic that is driven by a sense of romantic nostalgia, a departure from previous year’s bold and vibrant collection. This exclusive collection is filled with light and delicate pieces adorned with details like layers, ruffles and flare sleeves on soft shapes and modern silhouettes.
Sheer chiffon in powder pastel shades and delicate feminine fabrics like soft laces are key fabrications of the collection. Featuring a mix of jumpsuits and rompers in spring floral prints, off-shoulder dresses, and versatile separates including asymmetrical skirts, shorts with scallop hem detail and all-time favourite peplum tops. The colour palette of this year’s Chinese New Year collection is a combination of classic neutrals, shades of blue as well as one of the season’s hottest colours, dusty pink.
For the guys, it’s about the layering. With hints of festive red peeking out to maintain the cool look without being overboard.
“ZALORA prides itself in dressing the modern women for any occasion including festivities like Chinese New Year. When designing the collection, we were inspired by the mood of Chinese watercolour paintings, the style of traditional paper cutting, and romantic florals. We included on-trend details such as light layers, romantic ruffles, and lace into modern silhouettes. The iconic Qipao shape is reinterpreted through updated cuts and feminine fabrics – metallic lace as an example – to bring a sparkling freshness to the collection. Exclusive prints, metallic lace, and auspicious colours play a major part in setting the mood of the season, including jewel-tone reds, glimmering gold, powder pastels. Our style-savvy customers can find contemporary festive fashion conveniently at ZALORA with just a few clicks and with our speedy delivery, they can start wearing their new outfits in no time!” said Rayne Reed, Head of Private Labels of ZALORA Group.
The ZALORA 2017 Chinese New Year collection is available on sale from today exclusively in six markets: Singapore, Hong Kong, Taiwan, Malaysia, Indonesia and the Philippines. Prices range from RM59 to RM229. Shop your Chinese New Year outfits anytime, anywhere exclusively at www.zalora.my/chinese-new-year/ and on the ZALORA mobile app.
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