ZALORA partnered with leading fashion retailer Wing Tai Retail to unveil the all-new Autumn/Winter 2016 Style Heroes Collection by Dorothy Perkins. The AW16 Style Heroes curated collection consist of 10 must-have key pieces that will guide fashion fans from across the region through the season with plenty of style ideas that are .
“The arrival of Dorothy Perkins new collection on ZALORA highlights our commitment to continually give consumers across the region access to the latest fashion trends. As a trusted fashion e-commerce site, ZALORA’s expansive reach across Southeast Asia, Hong Kong and Taiwan creates an opportunity for the brand to connect with their fans anywhere and anytime,” said Parker Gundersen, Chief Executive Officer of ZALORA Group.
The Style Heroes collection is inspired by ‘The New Chic’ trend which combines Dorothy Perkins ‘prettiness’ along with ‘Sport Influence’ look for a hint of cool this season. It’s all about bold colours, exclusive prints and sleek textures that the aspiring trendsetter will need for impeccable flair.
A staple in every wardrobe, The Shirt has been made extra special with bold colours, exclusive prints, and trim detailing turning into a true statement piece and can be paired with a classic such as The High Waisted Jeans for a sleek silhouette.
The ultimate in versatility, The Pinny is a must this Autumn and be spoilt for choice with the different range of styles and colours. Unique yet versatile, the latest Style Heroes collection is a must-have in one’s Autumn/Winter 2016 wardrobe.
We had got to experience the collection firsthand yesterday with our own styling session with some of the pieces from the Style Heroes collection at Beauty & the BEAST, Jalan Batai.
Gia, personal stylist from Zalora shared some styling tips to fully utilized the pieces from the Style Heroes collection.
GetLulu was there to touch up our hair and makeup before we got our OOTD taken by famous photographer, Bibo Aswan.
What do you think about my coordination?
Shop Dorothy Perkins Autumn/Winter 2016 Style Heroes Collection on ZALORA anytime, anywhere at ZALORA.com and on the ZALORA mobile app.
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