ZALORA has launched its first collection from sustainable materials under the ZALORA Basics label, in collaboration with TENCEL, the specialty fiber brand for textile. The capsule is made up of stylish classics with an updated twist, and aims to encourage customers to shop fashion more consciously.
ZALORA Basics’ with TENCEL branded fibers collection offers 44 styles, including tops, bottoms, dresses, jumpsuits, a hijab and a turban. TENCEL fibers originate from the renewable raw material wood, and are certified compostable and biodegradable, thus able to fully revert back to nature. TENCEL branded lyocell fibers have a commendable reputation for their responsible sourcing of raw material from sustainably managed forests, and their closed-loop production process which transforms wood pulp into cellulosic fibres with high resource efficiency and low environmental impact.
The ZALORA Basics capsule collection with TENCEL fiber assures consumers that their fashion choices have lower impacts on the environment. TENCEL fiber is gentle on skin, breathable, retains colour, and manages moisture to repel unfavourable bacterial growth. Comprising both Lyocell and Modal, TENCEL fiber boasts comfort in softness and luster, while flattering figures with its smooth drape silhouette.
ZALORA Basics with TENCEL fibers capsule collection retails from RM70 to RM229 and is available now at zalora.com.my/women/zalora-basics/.
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