ZALORA, Asia’s online fashion destination, has launched a new social media influencers programme, Style Stars, to stay ahead of the fashion e-commerce game. Through the programme, ZALORA has developed a strategic partnership with a diverse pool of key tastemakers and trendsetters from Singapore, Malaysia, Hong Kong, Taiwan, Indonesia and Philippines, whom together have a combined audience of more than 15 million fans, on various exciting projects, to generate conversation around ZALORA through personalised content and connect with the right target audiences.
The ZALORA Style Stars will receive either a customised code to share with their followers as a reward for shopping on ZALORA; a customised URL on ZALORA’s domain where they get a dedicated space to showcase their personal style or both. Fans can browse and shop from a curated selection of their favourite digital personalities’ top picks, and also find outfit inspirations from a feed of OOTDs (outfit of the day) and looks featuring products from ZALORA.
In Malaysia, ZALORA is collaborating with successful creative individual Azira Shafinaz, who has paved the way for the next generation of independent tastemakers to create and turn their personal branding into a viable business.
Azira Shafinaz is a third of the popular local girl group, De Fam. The 25-year-old started off her career as a professional dancer and has danced for some of the biggest names in the Malaysian music industry. In 2015, Azira got together with her friends Manggis and Sophia to form the trio De Fam. Their first hit single ‘#Supergirls’, garnered 1 million views on YouTube in just three weeks. Besides singing and dancing, Azira is also an experienced actress with numerous dramas and telemovies under her belt. With over 338k followers on her social network, she continues to develop her presence in the Malaysian entertainment scene with her effortless style and fun personality.
“I am extremely honoured to be working with ZALORA for such an exciting programme. I love experimenting and trying out new looks, so I’m really looking forward to jump into this collaboration and share my style inspiration with my fans,” said Azira.
Visit zalora.com.my/azira/ to learn more about the ZALORA Style Stars programme.
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