ZALORA, Southeast Asia’s leading online fashion platform, has unveiled its much-anticipated ZALORAYA 2024 collection, showcasing a stunning array of modest wear for the upcoming Hari Raya season. This year’s campaign emphasises both trendy styles and cultural heritage, catering to the diverse needs of Muslim consumers in the region.
This annual showcase reflects the growing popularity of modest fashion across the region. With a focus on quality, trendiness, and affordability, this year’s collections from 19 renowned brands, including ZALORA’s private labels, ZALIA and LUBNA, highlight the rich diversity of modest fashion while also featuring established and emerging local designers from Malaysia and Indonesia, including Indonesian labels Ria Atelier and Embara, along with renowned Malaysian designers Neelofa and Tom Abang Saufi.
The launch of the ZALORAYA 2024 campaign was accompanied by a heartwarming campaign film, underscoring themes of love, sisterhood, and family. This film serves as a touching reminder of the enduring traditions that define the essence of Ramadan and the festive season.
To celebrate the launch, ZALORA has organized a series of activities across Malaysia and Indonesia. In Malaysia, the #ZALORAYA2024 Fashion Showcase at Sentul Pavilion in Kuala Lumpur promises exclusive benefits for ZALORA VIPs, including early access to collections and exciting giveaways throughout Ramadan. In Indonesia, a ZALORAYA 2024 pop-up store and fashion show at Kota Kasablanka in Jakarta will feature pieces from local designers and brands, demonstrating ZALORA’s commitment to supporting local talent and initiatives such as the Bangga Buatan Indonesia (“Proudly Made in Indonesia”) campaign.
ZALORA is committed to sustainability, incorporating eco-friendly materials (linen, rayon, recycled fabrics) in nearly 20% of its ZALORAYA collection. The company also implements sustainable practices throughout its operations, including low-carbon delivery options and a regional recycling rate of 90%.
As ZALORA continues to lead the way in modest fashion and sustainable practices, the ZALORAYA 2024 campaign promises to elevate the festive season with its vibrant and inclusive collections, celebrating the diversity and richness of Southeast Asian culture.
For more information on ZALORAYA 2024 and to explore the latest collections, visit zalora.com.my. Follow ZALORA on social media for updates and exclusive offers.
Read also: #ZALORAYA2023 Brought Everyone Together to Celebrate Another Fashionable Raya
