ZAYN and model, Adwoa Aboah stars in the latest Versus Versace Spring/Summer 2017 Campaign, photographed by Gigi Hadid with iPhones and digital cameras making each shot an immediate intimacy and energy.
“It was sick to work with Versus. Donatella is a G. It was extra special that Gigi shot the campaign. Looking forward to following up with my Versus collection that drops in June,” said ZAYN.
Shot throughout an evening hanging out in a suite at the legendary Chateau Marmont in Los Angeles, the images are a raw, honest and revealing study of relationships, friendships and the passions of the Versus tribe.
“The Versus campaign captures everything that is special about ZAYN, Gigi and Adwoa. They are young people who define the mood of their generation with their honesty, energy and their love,” said Donatella Versace.
Throughout, ZAYN and Adwoa wear pieces from the SS17 collection, echoing a new manifesto for Versus: a real wardrobe for a fresh generation. ZAYN wears pieces such as the iconic Versus leather jacket, complete with silver lion’s head buttons, and the new Versus faded denim jacket with the iconic safety pin as fastening. His matching faded jeans are ripped and torn, then lined with metal mesh.
Adwoa wears similar pieces, reflecting the unified mood of Versus, as well as metal mesh tanks and fine knit tops with shredded panels lined with metal mesh.
The Spring/Summer 17 campaign precedes the ZAYN x VERSUS capsule collection, which will be revealed in June and then immediately available to buy.
For more updates, go to:
- Versusversace.com or Shop.versace.com
- Facebook.com/OfficialVersus
- Instagram.com/versus_versace
- Twitter.com/Versace
- Plus.google.com/+Versace
- Pinterest.com/versaceofficial
Visit Versus Versace at Lot 3.51, Level 3, Pavilion Kuala Lumpur.
