Swiss luxury watchmaker Zenith has officially opened its first standalone boutique in Malaysia, in partnership with Swiss Watch. Located at The Exchange TRX, Kuala Lumpur’s dynamic financial hub, this boutique offers a captivating immersion into the world of Zenith’s iconic timepieces.
The boutique, a blend of contemporary design and classic elegance, features cool grey tones, soothing blue accents, and refined wooden flooring. Zenith’s iconic four-pointed star is subtly woven into the boutique’s striking facade, creating an inviting visual experience, while two massive LED screens proudly display the latest collections.
Step inside, and you’ll be greeted by the ‘Story Bar,’ where Zenith’s rich heritage in watchmaking is brought to life, from its beginnings in 1865 to its latest innovations. The boutique showcases the brand’s coveted collections, including the Chronomaster, Defy, Elite, and Pilot timepieces, along with rare haute-horlogerie masterpieces like the DEFY Zero-G and Double Tourbillon.
To celebrate the boutique’s opening, Zenith has introduced special retail editions exclusively available in Malaysia. The Chronomaster Original Triple Calendar Boutique Edition with a green dial, the Defy Skyline Boutique Edition with rose gold accents, and the limited edition Defy Skyline Tourbillon by Felipe Pantone are must-haves for collectors and enthusiasts alike.
With personalized consultation areas and a private lounge, the Zenith boutique offers a luxurious and intimate shopping experience. Whether you’re a seasoned collector or new to the world of haute horlogerie, this space is designed to inspire and impress.
Discover the world of Zenith today at The Exchange TRX—where time meets innovation. The Zenith boutique is located at G.08, Plaza The Exchange TRX, Persiaran TRX, Tun Razak Exchange, 55188 Kuala Lumpur. For inquiries, please contact +603 48188988.
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