LEGO Malaysia, who recently released two brand new Lunar New Year (LNY) themed sets to the Asia-Pacific region, is ushering the Lunar New Year (LNY) with the first-ever large-scale LEGO Chinese New Year event, which will be held at Mid Valley Megamall in Kuala Lumpur and The Mall, Mid Valley Southkey in Johor Bahru from 5th January to 2nd February 2020.
The event, which takes up all of Mid Valley Megamall centre court and the centre court at The Mall, Mid Valley Southkey, has a slew of LEGO building activities and engagements guaranteed to bring joy to all ages.
- Rat Building Competition: Team up with your friends or family to see who can build a LEGO Rat set the fastest. There will be weekly winners and one grand prize winner (LEGO sets worth RM1000)
- Drum Up the Lion: Children will have to build the LEGO Traditional Drum and use it to wake the sleeping lion on the screen. Participants will get to redeem a ‘wishing card’ to make a wish for their desired LEGO set.
- Creative LEGO Shadow Play: Children to free build anything or build pre-determined sets and showcase them on a screen accentuated by light. This allows them to tell their own shadow puppet story.
- Give the Gift of Play: Children who have redeemed a ‘wishing card’ can hang it on to the “Lego Wishing Wall.” Five lucky winners will be selected and will get their desired LEGO® sets!
- Wishing Tree: Participants will need to register to be able to redeem a wishing card, based on their zodiac. They can jot down their wishes for 2020 and the crew will hang it on the wishing tree.
On the first day of the event on Jan 5, early birds who purchase both new LNY sets will get a LEGO voucher worth RM28 and three limited edition gift with purchase (GWP) items (LEGO Angpow, LEGO Traditional Drum & LEGO Candy Box). Those who spend a minimum of RM238 on any purchase (excluding LNY sets), will get to choose between one of three limited-edition GWP items (LEGO Traditional Drum, LEGO Candy Box or LEGO Year of the Rat set). Both the LEGO Drum and LEGO Candy Box GWP sets are exclusively available in Malaysia at the events at Mid Valley Megamall and The Mall, Mid Valley Southkey.
The promotion don’t only apply at the event sites, with shoppers able to redeem a limited-edition LEGO Peach Flower Pot GWP with a minimum spend of RM1,500 in single receipt at any specialty store (RM1,300 with HSBC Malaysia Credit Card). This offer is limited to one redemption per customer per day and daily redemptions are available for only 70 customers a day for Mid Valley Megamall and 60 customers a day for The Mall, Mid Valley Southkey. Shoppers can also redeem the LEGO lion dance designed angpow with a minimum spend RM300 in a single receipt at any specialty store (RM200 with HSBC Malaysia Credit Card). Both promotions are available only at Mid Valley Megamall and The Mall, Mid Valley Southkey.
As a bonus treat, visitors to the LEGO Lunar New Year events stand a chance to win LEGO vouchers worth RM10 each day – limited to the first 50 per day. All they need to do is snap a photo with any of the LEGO figurines on display at the event and post it on their Facebook or Instagram. Don’t forget to use #LEGOCNY2020 on your post and show it to the event crew to redeem your voucher.
LEGO 2020 Lunar New Year-Themed Sets
The new LNY theme sets are the LEGO Lion Dance (80104) and LEGO Chinese New Year Temple Fair (80105).
- LEGO Lion Dance (RM349.90)
The set features 5 beautifully decorated small lion figurines and a percussionists’ stage with a unique drumming function. An accompanying temple gate is decorated with LEGO tiles featuring traditional patterns. The set comes complete with eight minifigures including lion dancers and a man in rat costume to mark the Year of the Rat. Additional accessory elements such as the red ‘best wishes’ scroll, red orb, cabbage, calligraphy brush and a rocket firework are included to inspire unlimited role-play.
- LEGO Chinese New Year Temple Fair (RM499.90)
The Chinese New Year Temple Fair set captures a beloved event often seen in towns and cities throughout China around the lunar new year. The set includes stalls displaying a vast, colourful array of LEGO versions of authentic items you would find at a Temple Fair, as well as 14 mini-figures. Everything from barbecue dishes to candy, toys, vases and dough figurines are lovingly re-created in LEGO form.
For its 2020 LNY campaign, LEGO is offering two attractive in-store promotions. With a minimum purchase of any LEGO playsets, customers can redeem Lunar New Year 2020 Ang Pow packets. Those who spend a minimum of RM238 (excluding the LNY sets) can redeem the limited-edition LEGO Year of the Rat sets.
The two brand-new LEGO Lunar New Year sets were launched on 26th December 2019 in China and Asia Pacific markets and are available at all Lego outlets, Toys “R” Us and other participating outlets.
Read also: #CNY2019: LEGO’s Exclusive Lunar New Year Sets Are Selling Out Fast
