Ramadan and Raya 2020 will forever go down in history as one of those unique festive celebrations not just for Malaysians, but for all across the world who observe it. With social distancing and movement control, Malaysians have had to rely on apps and technology to find ways to still celebrate. Here’s a snapshot given by Grab on how Malaysians celebrated the occasion with their platforms!
1GrabMart
- The top items purchased during Ramadan was a variety of cooking ingredients such as lemongrass, santan, tauhu, tempe and taugeh. The combination of these ingredients alone amounts to over 9,000 orders!
- One user even spent RM350 on frozen lamb, the largest transaction in a single order.
- In contrast, the top 5 items during Raya were mineral water, soft drinks, eggs, ice cubes and oddly enough, popcorn.
- Dates were also a favourite throughout the holy month, In fact, we saw an average of 200 orders per day!
2GrabExpress
- Close to 30 home sellers were featured on the platform while they used GrabExpress to deliver their goods.
- The top item Malaysians loved from home sellers was none other than Satay – with over 10,000 users visiting sites of home-based sellers such as Rahmat Satay and Abam Satay.
- The week before Raya also saw greater demand for Raya cookies. One home seller, Cookies by Yusa, even received 2X as many visits as compared to the week before.
3GrabPay & GrabRewards
- With various deals across services, Malaysians saved more than RM3 million on their Ramadan and Raya essentials.
- The largest single transaction was for RM1,000 which was spent on online groceries.
- GrabPay users also didn’t let the new normal keep them away from shopping, the top categories they spent were on food & beverage, grocery stores and online shopping sites such as Zalora and FashionValet for their Baju Raya, which amounted to over 400,00 transactions.
- In the spirit of giving, Malaysians extended their generosity to those less fortunate as well with over 17 million GrabRewards Points were donated to various charities and NGOs.
4GrabFood
- The top dish Malaysians ordered from the eKitchen Bazar was Murtabak with more than 10,000 orders during Ramadan, followed by Roti John, Nasi Kerabu, Nasi Briyani & Nasi Tomato, whereas the top dessert throughout Ramadan wasTau Fu Fah.
- The combination of the top three rice dishes alone accounted for up to 20,000 orders which approximately equals 1,800 kilograms of rice delivered to hungry Malaysians.
- Many of the e-Kitchen Bazar locations saw tremendous support from the community around the area. E-Kitchen Bazar Damansara/TTDI saw a whooping RM8,000 in sales in just one day.
- Malaysians also enjoyed their Ramadan Favourites dishes from over 900 restaurants on GrabFood, with an average of nearly 19,000 orders per day.
- The top item from this curated list was Nasi Lemak with up to 4X as many orders as any other dish – over 160,000 orders!
- Otheritems Malaysians loved ordering were Laksa, Nasi Ayam, Roti Canai and Nasi Kerabu.
Even Grab had to embrace the new normal and approach things very differently throughout these times. Take for example “Amy Cari, Grab Ada”, which is a series of seven short videos featuring Amy Search adjusting to Ramadan in a socially distanced world. The entire production was completely done remotely. Since its launch, the series of videos has gained some great positive feedback and garnered over 9.5 million views.
Read more: Grab Introduces Self-Pickup Option on GrabFood & Pasar on GrabMart
