Luxury fashion house LOEWE has officially appointed Jack McCollough and Lazaro Hernandez as its new creative directors, effective April 7, 2025. The duo will oversee the creative vision across womenswear, menswear, leather goods, and accessories, marking a new chapter for the brand.
Known as the creative minds behind Proenza Schouler, McCollough and Hernandez first met at Parsons School of Design. Since then, they’ve earned global recognition, including five CFDA Designer of the Year awards. Their innovative designs and dedication to craftsmanship perfectly align with LOEWE’s 179-year heritage of artistry and culture.
Pascale Lepoivre, CEO of LOEWE, shared her excitement, stating, “Their vision and creativity are a perfect match for the codes of the house. I look forward to seeing them shape its future.”
Expressing their gratitude, McCollough and Hernandez remarked, “We are incredibly honoured to join LOEWE. We’re excited to work with the extraordinary team and artisans who have shaped LOEWE into the cultural force it is today.”
With their eclectic creativity and deep-rooted craftsmanship, the new creative directors are set to lead LOEWE into an exciting future, continuing its legacy of innovation and artistry.
Explore more about LOEWE’s evolving journey at LOEWE boutiques and loewe.com.
Read also: LOEWE Celebrates the Year of the Snake with Cloisonné-Inspired Collection
