This Raya, Maxis reminds us of this spirit of celebrating the perfect Hari Raya with the launch of its full campaign film. The film combines its first ever 8D Audio film launched earlier this week, called Suasana Syawal Sempurna featuring the voice of young Haziq, with scenes of real-life Malaysian festive stories from the past and present.
“As we practice social distancing and safeguard our health collectively in these unprecedented times, we believe Malaysians will continue to find ways to stay close and connected with the use of technology, ingenuity and optimism. With this special Raya campaign, we hope to inspire Malaysians and their loved ones to remain positive and strong during this truly special time of the year,” said Gokhan Ogut, Maxis’ Chief Executive Officer.
The images in the film, now accompanying the 8D Audio narrative, show that Malaysians have experienced imperfect Hari Raya circumstances before – from natural disasters and distanced loved ones, to underprivileged and unexpected locations – yet have had joyous, perfect celebrations.
Maxis is also aggregating positive, real-life Malaysian stories during this Raya period, in collaboration with our media partners, to be featured on the Raya campaign’s microsite as a source of daily inspiration. The amplification of these stories are a reminder of the tenacity and spirit that is within all of us even in challenging times, and that we can celebrate Raya with a full heart because #RayaTetapRaya.
Joining forces with Astro and other partners, Maxis also helped distribute 9,000 packets of Bubur Lambuk to frontliners and communities in need across locations in Kuala Lumpur and Klang Valley to keep Ramadan traditions going during the Conditional Movement Control Order (CMCO).
For more information, visit www.maxis.com.my/rayatetapraya.
