With the theme “Raya Ini, Semua Pun Mudah”, in conjunction with Ramadan, Mudah.my, Malaysia’s largest online marketplace, has partnered with some of Malaysia’s most exciting fashions talents to promote local brands in its latest Raya campaign. The move is aimed at providing local brands with a platform to reach out to a wider Malaysian audience during the festive season.
Combining heritage with a modern twist, local fashion brands such as Hipster by Zery Zamry, Benua Clothing by Altimet and Anaabu by Farhana Abu Sanah are offering their latest Raya collections at festive prices, exclusively on Mudah.my. Other prominent names onboard the company’s Raya campaign include Pestle & Mortar, Sazzy Falak, and BangBang by Caprice.
Mudah.my will be bringing more than 100,000 new and used fashion deals for men and women, alongside exclusive travel deals. The online marketplace is also offering a 10% discount for ferry, bus and train tickets through their partnership with Easybook.com. Users who spot the Mudah Exclusive logo on Booking.com can also enjoy attractive hotel stays, making it easier to plan for a break from the festivities this season.
The campaign also included the award winning #GoodbyeGoodBuy video, which encourages young Malaysians to bid goodbye to items that they have outgrown – such as computers, mobile phones, shoes, clothes and even old toys – that can be turned into someone else’s good buy. The video has received positive response on social media with more than 14 million views on YouTube to date. Mudah.my also composed a Raya song called “Aku Balik Kampung” featuring Manbai, Amir Jahari, Kayda Aziz & NSSN, which to-date has garnered more than 217,000 views on YouTube.
The Raya campaign started early April this year and will run till mid-July 2018. For more information on their Raya offers, visit mudah.my or facebook.com/mudah.my/.
Read also: #Raya2018: Embrace The ‘Balik Kampung’ Spirit With These 6 Airbnb Experiences
